Marketing

High-end Luggage Marketing Strategy

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In 2005, the luggage and bag manufacturers are tens of thousands, a total of 865 above-scale enterprises. From the regional distribution, the South and East China is the main distribution zone. Sub-provinces (municipalities / autonomous regions), it seems, the first eight provinces (municipalities / autonomous regions) in Guangdong and the Yangtze River Delta (Shanghai, Jiangsu, Zhejiang) as key areas. China’s major industrial parks bags in Guangdong Province, the Yangtze River Delta, and Hebei.
Production and export of bags in China is big country, but serious deficiencies in the embarrassing situation of the brand. Big but not strong, neither the design nor content of brand value, is a major weakness of China luggage. China’s export unit price of bags is usually only a fraction of imported bags and even a few one-tenth of China’s nearly 300 billion luggage market, most of Louis Vuitton, Gucci and top brands such as Paul, Pier Ka Dan and other foreign brands occupy the mid-authorized, according to incomplete statistics, China-made own-brand market share less than 20%, with more than 20,000 manufacturing enterprises in China, luggage, just in the industrial chain for the developed countries play a manufacturer’s role.
Bags as an unplanned consumer goods, in a few years ago and no cause for concern. Now people around the bag is not a shortage of goods. Not only in the application has been strengthened, decorative also been expanded, a variety of shops and bags have become an indispensable fashion accessories. As an important factor in fashion, bags contains a huge market opportunity, the present situation, there are several large luggage market demand points:
1, changing styles, a wide range of
2, simple style, generous
3, graceful, rich luxury
4, the demand for leisure – the popular cartoon
China bags channel model:
1, Direct mode
2, the regional agency or regional distributor model
3, the franchise mode
China luggage terminal market business model:
1, independent stores
2, shopping center store
3, exclusive department stores (Nakajima, side hall)
4, leather goods market
5, online store
6, the online trading platform
Case: notlie bags marketing strategy
1, Notlie product positioning:
Product lines: leather bags,hand bag, shoulder bags for women, wallet-based; belts, cosmetic bags, canvas bags.
Features: Elegant, sophisticated, stylish, classic, excellent quality, sophisticated technology.
Color characteristics: leading the trend in Asia, China in the international wind off
Price: DISSONNA in with similar or slightly lower than the COBO, this series of brands in the country belonging to the high-end price
The main products sold price :100-500 dollars (fashion handbags category).
Products sold times the price :50-300 (complete product category).
Products target consumer groups: the 22-45 year-old fashion demands of women, have a good career, a higher source of income, young, energetic, dynamic, free no pressure, for high quality of life of people.
2, Notlier business model selection
notlie development of the mainland China market using the separation of production and sales company system, both the company’s total sales by the notlie responsible notlie development of the domestic market, responsible for notlie of network development, dealers choice, branding, sales policy, marketing methods and a series of selection marketing activities. The national headquarters based in Shenzhen, Guangzhou or Shanghai, according to the strength of sunlight conglomerate, choose the form of sales in the country, these forms include the terminal Direct, two major forms of franchising, comprehensive development of the domestic market.
In the sales terminal choice, choose the form of high-end department store franchise based, high-level shopping center stores to highlight the form, in Beijing, Shanghai, Guangzhou, Shenzhen and other large developed cities, select high-end department stores, shopping centers or senior set up flagship stores, brand high-end display is notlie and experience, but also high-end luggage notlie occupy the mainstream of the city to develop a strong market. Selected urban centers in provinces of higher local department store to notlie counter in the form of presence. According to the residents of the cities there are differences in consumption levels, a choice for the development of point of sale terminals. Beijing, Shanghai, Guangzhou and other large cities with higher levels of consumption, should be appropriate to increase the number of point of sale terminal to Shanghai, Beijing, for example, the city should be developed at least 20 or more point of sale terminal.
3, Notlie market selection and development
Notlie development in the domestic market, can be divided into three stages,
The first stage of the Direct or franchises development in Beijing, Shanghai, Guangzhou, Shenzhen and other major urban markets;
Direct the second stage, franchises developed provinces and cities of the developed urban markets;
The third phase of development of other domestic markets (specific marketing strategy will be reflected in later chapters).
Competitive analysis
China is currently on the market in high-end handbags competitors are divided into the following three categories:
The first is the world’s leading luxury goods brands such as COACH, GUCCI, Louis vuitton, etc., their main city in the country a class of high-end department stores to open up a few outlets, such as Beijing, Shanghai, Shenzhen, currently not many outlets in the country, such as only seven in mainland China COACH, GUCCI 14 in the mainland.
The second category is the leading brand, with international brand image in the Chinese market, such as DISSONA, COBO and so on. These companies in the country to join the Direct and the combination of the rapid expansion of the domestic channel, sales distribution more, covering major domestic and municipalities, provincial capitals and other major cities.
The third category is the Volkswagen brand and products to meet consumer demand for middle and low.
For consumers, it is difficult to distinguish between these two types of enterprises. And the second business is essentially to Italy, France, the brand’s image appeared, and a more complete story of the brand and mode of transmission.

Major competitive brand analysis:
1, DISSONA
Shenzhen Jin Shun Industrial Co., Ltd. was as DISSONA general agent in China, currently DISSONA sales outlets in China’s urban centers throughout the provinces, close to upscale department stores in the country established the image of the counter, in the Miss Gao Dang Pijuxiangbao 25% market share in its possession.
Dissona main Ms. shoulder bag, hand bag, wallet and other products, the target consumer group is 25-45 years old focus on quality of life, and have the willingness and ability to improve the quality of life of women.
Dissona-store monthly sales of 30 million or more, the country in the Miss Gao Dang Pijuxiangbao 25% market share in its possession. Total sales revenue of 3 billion yuan.
2, COBO
COBO claims: “brand from Italy in the 1990s to enter the China market”, in fact, produced by the production of COBO Sun Moon Star Leather Products Co., Ltd. Shenzhen, complete, in fact, the domestic brands.
COBO currently has six outlets in Hong Kong, in Beijing, seven points of sale in Shanghai, there are 24 outlets in Shenzhen five points of sale. In China with Hong Kong, Beijing, Shanghai, Shenzhen, four offices.
Ms. COBO products hand bag, shoulder bag-based, end-fabric package price of $ 1800-3000; leather bag Terminal Price 2000-5000 yuan. Same-store sales were 25 million or more months. Excluding Hong Kong, including, COBO annual sales in the country of 1 billion yuan.
3, COACH
COACH of the excellent reputation of the United States from its original spirit and design, adhere to the tradition of making high-level leather, with exquisite craftsmanship, from natural leather lines in the cortex show a sense of quality and durability. “Within reach of the luxury boutique” concept and is confident COACH efforts to create brand image, COACH has a full range of accessory products: purses, briefcases, luggage, travel bags, wallets, jackets, gloves, scarves, watches, glasses, shoes, fashion accessories and so on.
COACH in Hong Kong, China has 12 outlets in mainland China 2 Beijing, Shanghai 3, Shenzhen 1, Xian 1, a total of seven points of sale.
According to monthly sales of 500,000 single-store basis, single-store annual sales income of 600 million, COACH big sales in China takes root in 42 million.

Market forecasts and opportunity analysis of market opportunities:
1978-2006, China’s average annual GDP growth of 9.67%, far higher than the world average of around 3.3 per cent economic growth rate. Significantly improve people’s lives, and the pursuit of high quality of life is the common goal of society as a whole, the high-end consumer goods, luxury consumer goods market demand with the economic development and rapid increase. China luggage products every year to more than 15% of the rate of growth, growth in high-end luggage products faster, which is the development of luggage to bring a good business opportunity.
Gucci, LV, Coach leather bags for women and other famous brands have entered the Chinese market for many years, and achieved a certain market opportunities. The success of these international brands, to DEGER can provide a number of successful experience will help DEGER to open the Chinese market, many in the market to avoid detours.
High-end luggage industry has some barriers to entry, brand, design level, technological level, high-end channel selection and so the entry of other companies have some barriers. As for the Sunshine Group has a solid strength and rich experience in enterprise business bags, barrier is precisely the advantage of their own development.

The Elevation Group Investigation The Truth About Mike Dillard Scam

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The elevation group has been hitting the newbies hard with their wealth system. The elevation group scam was not aware that many would fight this new plaque that has hit the internet to scam newbies out of their money by promising yet another wealth system.

One of the most basic principles in spending your money is to perform due diligence. Due diligence is the foundation for investments such as buying a house, a car or even an internet marketing product. Investing your money wisely with an expectation of a return is a requirement to succeed.

Therefore, if you see an opportunity, whether it is a house, a stock, or an internet marketing product that claims to make you money, you must do your proper due diligence.

Due diligence will include a full investigation of all aspects associated with the product, and then using your own intuition combined with the facts of finding, you will be making an informed choice on whether to proceed with your investment.

The Elevation Group.net, Inc was formed in September 2009, and incorporated in Nevada by Michael N Dillard in November 2010, Michael N Dillard filed an article of corporation with the State of Texas as a Foreign corporation. The name of the corporation in Texas is The Elevation Group, Inc with the assumed name of The Elevation Group.net, Inc. The registered agent of the corporation is Michael N Dillard, and the sole director listed is Michael N Dillard.

Additional contact for The Elevation Group is listed as a PO Box owned by Vested Wisely, LLC which is a corporation owned by Kip Herriage. CEO and co-founder of Wealth Masters International, LTD. Wealth Masters International was founded in 2005 by Kip Herriage and Karl Bessey.

Kipp Herriage is founder and Editor of a newsletter, Vertical Research Advisory, LLC, a newsletter started in 2006 and appears to now be defunct as last publication is listed in March 2009. Kip Herriage is also author of a book “Crash Proof, Becoming Wealthy in the Age of Risk”. Herriage received a BBA , Business, Marketing, Finance from Sam Houston State University, 1981 ? 1985.

Herriage claims to have worked for TWO of the largest U.S. investment firms for over 15 years As Vice President, Financial Planner, and Money Manager, In two separate interviews Herriage has claimed to work for ONE of the largest U.S investment firms for over 15 years, while in his blog he states “For over 15 years I was a Financial Advisor and Vice President of Investments for two of the most respected firms on Wall Street. He never actually reveals what 1 or 2 firms he worked for.

His 15 years place him from 1984 to 1999 when he said he left the corporate world. Meaning he worked for Wall Street while he was still in College in Texas (long commute, I know)

Karl Bessey, President of Wealth Masters International is from Utah and a former coal miner for 22 years. Wealth Masters International sells ‘wealth creation’ products intended to help people invest in stocks, commodities and securities. Membership in the company ranges from $295 up to $19,995. The premise behind Wealth Masters International is a MLM scheme in which customers can derive up to $1000 commission for signing on a downline customer for the $9,995 package.

The actual product of WMI appears to be MLM based where the wealth creation is actually from signing on new customers and not actually promoting any physical products other than a couple DVDs, newsletter and conference calls (webinars) with financial experts.

According to The Wealth Masters International website, WMI claims to be one of the world?s fastest growing financial education and consulting firms, with 35,000 members and operations in over 140 countries. Kip is also the Publisher of Vertical Research Advisory Investment Newsletter (VRA), a top-ranked financial publication (this fact is unverified). His uncanny predictions, including the remarkable recent rise of gold and the failure of the U.S. economy have earned Herriage the nickname “The Nostradamus of Finance.” (apparently only by Wealth Master International as sources in the Financial sector never heard of him).

Wealth Masters International was also the primary product and source behind another company formed with the help of Mike Dillard, Carbon Copy Pro. Jay Kubassek and Aaron Parkinson formed Carbon Copy Pro in 2004. According to the Wealth Masters International review, Carbon Copy Pro was created by founders Jay Kubassek and Aaron Parkinson with the help of Mike Dillard as a solution for struggling network marketers who needed an automated and high converting system to build a profitable business online.

Carbon Copy pro business premise was to build thousands of websites with the primary business of selling memberships as in a direct selling or MLM business model. Mike Dillard Quotes on his website: The Carbon Copy Pro master plan is hinged on the distribution of as many sites as feasible to sell the products of WealthMasters world so that instead of only 1 site promoting a single product, there will be thousands of sites promoting the product.

It has recently been announced by Wealth Masters International, that they are totally and completely severing all ties with Carbon Copy Pro, as of Friday 12/10/2010. (just prior to the launching of The Elevation Group).

These two organizations have been together for years, with WMI being the main product offering by Carbon Copy Pro for the people there making all the big bucks. WMI made the announcement to sever ties with Carbon Copy Pro several days ago, The Carbon Copy Pro has not made any mention of this on their site.

It appears from this research that Mike Dillard is merely repackaging rehashed information that he has sold for the last several years. Carbon Copy Pro sells a product called Black Box, the same product Mike Dillard claims will teach you to make money. Ironically, both products have the same ‘sales pitch’ information.

Wealth Masters International was the backend and primary product to Carbon Copy Pro for years and is now associated and partnered with Mike Dillard on The Elevation Group. The rehashed premise behind WMI is that they will show you how to make money in the recessive economy, and protect you from eminent failure of world economies.

It should also be noted that Neither Mike Dillard, Kip Herriage or their respective companies are listed with The Secretary of State in Texas under Title 7, which requires any person giving financial advice for compensation to register with the State.

Although both company sites claim they do not provide investment advice or financial planning, they use terms such as investment, financial success, and their newsletter offers to show you how to invest, yet they claim to be financial educators.

The bottom line is simply, Mike Dillard’s The Elevation Group is a rehash of Mike Dillard’s Carbon Copy Pro promoting selling memberships to Wealth Masters International and rehashing the WMI financial theories on the economic markets.

It is my opinion they are avoiding openness to avoid scrutiny of what is really behind their product and premise. Mike Dillard is not showing you how to make money or secure your financial future, he is selling you a rehashed and reworked plan from Wealth Masters International that is old hat advice from the early 2000’s

You do not have to be taken in by the mike dillard scam – You can make money and earn extra income online for free. No website needed and no programs to join or mlm companies to promote. This forum offers a great deal of step by step plans, 100% ad free forum, free blogs to use, free CMS to post articles, free Warrior Special Offers section and more. All dedicated to helping you actually build a business.

Things To Remember When Using Affiliate Marketing Basics Beginner’s Guide

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Never before has making money online been so simple. If youre staring at a computer monitor all day and wishing for the end, you need to start looking into the many options that are available for people to earn a real income online. If youre not sure where to start or youre flooded with options, then you are a prime candidate for an affiliate marketing basics beginner’s guide course. With proper training, you can not only learn from the mistakes that others have made, you can move forward and not lose money on books, and other media that promise big money and deliver nothing more than basic information. Remember the following 3 things:

Emulation is Key If you dont emulate your trainer when working through an affiliate marketing basics beginner’s guide course, youll be missing the point. Emulation is not a carbon copy, as youre not going to be working on the same niche that your coach will be. If you have someone working with you one on one or teaching you through a tutorial, you need to use the information available and apply it to a niche that is all your own.

Love of Niche The #1 tip that anyone can give you in regards to affiliate marketing basics beginner’s guide is to love what you are going to get into. If youre working on recommending products, doing promotional writing, or anything relating to making a living online, you have to enjoy the topic you choose. If you chase money and arent into the product your promoting, youll give up before you make a dime. Pick something you love, not something that yields the most money, because you can sell a lot of things you love but selling things you dont really care for will show through your marketing attempts.

Do Not Give Up Affiliate marketing basics beginner’s guide, like all other professional training is not going to be easy. You are going to be learning how to navigate the internet seas to make legitimate money. If you think its too hard, or you dont necessarily make six figures on day one, dont throw in the towel. Take the information youre given and master it, then move towards setting up your promotional campaigns accordingly.

Affiliate marketing basics beginner’s guide is available in a variety of ways, and you can learn how to earn a living without having to invest thousands of dollars into a physical location. Its interesting to note that to start a business in the real world, you need to have no less than $50,000. Some people have to get a small business loan to start up with a lot of inventory and more. You could go the traditional route if youd like, or you can learn how to make money online and save time and money. The online option costs nothing to set up, and can generate serious money within a short amount of time. Much like anything else in life, you have to at least try; if you dont ever try you wont see any major strides forward. Take the above tips and run with them, because making money online is possible.

Business Administration – Marketing At Centennial College Includes Courses That Are Vital To Career

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At Centennial College, students can complete business marketing training that gives them an opportunity to learn theory and also to apply that theory in a number of ways. This is beneficial as today’s employers hire employees who are as comfortable with marketing concepts such as analyzing consumer needs and developing products and services to meet those needs; anticipating competitors’ actions and reacting swiftly to shifts in the environment; developing pricing and communications strategies; as well as interacting with suppliers, customers and the public; as they are with applying them to real world situations. Positions for those who have completed the Business Administration – Marketing program include: sales representatives, direct marketing coordinators, sales and promotion coordinators, assistant product managers, marketing research analysts and customer relationship managers.

Three years in length, the program’s application process requires students to have completed an Ontario Secondary School Diploma (OSSD) or equivalent, or have mature student status (19 years or older); English Grade 12 C or U or equivalent, or skills assessment and Math Grade 11 C, M or U, or Grade 12 C or U or equivalent or skills assessment.

The offering first allows students to obtain a general overview of business and marketing by having them attend courses that are common among most Centennial Business programs. They then advance to Business Marketing-specific topics. Regardless of the topic, students benefit from the expertise of experienced faculty members in an interactive environment that sees them grasp concepts through case studies, guest lectures, presentations, projects, and computer simulations and technologies.

These are some of this program’s most beneficial courses:

Marketing Communications: This course differentiates between the agency and client sides of advertising. Students focus on the application of media reports and marketing research information to the development of objectives and strategies for marketing management, advertising, sales promotions, publicity, media and creative execution.

Marketing Research: Examined in this course is the criteria used in the decision to conduct marketing research and in the choice of marketing research options. The offering also looks at the relationship between marketing and marketing strategy.

Strategic Marketing Planning: Students of this course learn to assess customer value and loyalty, marketing performance and how the different marketing strategies contribute to the profitability and growth of organizations. In addition to blending theoretical and practical applications, students are also taught modern marketing and analytical models.

Professional Selling: To get students to develop successful sales presentation skills, emphasis in this course is on pre-selling activities, techniques and procedures to use during the sales interaction and post sales activity. Training in Professional Selling includes role-playing sales situations, readings and groups discussions.

Interactive Marketing: There are a few aspects to this course. Firstly, students learn the importance of creating a customer-centric approach to the marketplace, along with specific strategies for building long-term customer relationships. They then learn about direct marketing, which focuses on campaign management strategies especially the effective use of databases to find customers and directly market to them. Finally, in learning opportunities for digital marketing, students develop skills in the selection and implementation of strategies that exploit the potential of websites and mobile devices for engaging today’s consumers.

To graduate from Centennial College’s Business Marketing program, students must maintain a C grade average and an overall GPA of 2.0.

Promote Your Band With New Marketing Ideas

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Promote your band
Key ways are mp3 music ringtones, Mini dvd discs and postcards.

By Chris Ciabarra

This is a paper on how to promote your band, over the past 12 months I have been in contact with a hundreds of bands looking to become famous in LA. Everyone wants to a hit! Well it all comes down to being discovered! You can be the best band in the world and if you don&;t market yourself right well good luck! Lets analysis fortune 500 companies. Take a look at there budgets They dump 35% to 65 % or more of their profits back into marketing and advertisements every year. Becoming and remaining number one requires a lot of work. Advancing to more and more new customers not only requires more and more marketing but keeping the old ones happy!

Wanting to Promote your band with Live performances and marketing new ideas well you have come to the right spot.

Once people have bought a bands CD and their tee shirt, and seen the band live now what? Note, promoting a band is a lot of more then just t-shirts and cd&;s hell anyone can do that! You need to promote in many ways, just look at fortune 500 companies they email, do giveaways, mini dvd discs promo&;s, cold calling, internet marketing etc. You must do at least 3 forms of promoting to get a response out of your audience. The newsiest one for bands is music mp3 ringtones which we will get into later.

We will go over many ways of promoting your band:

1. Great item that I have seen so far are mini DVD discs called pocketreels. GOTO www.pocketreels.com for more info on how to pick them up. These mini dvds can go a far way just think what people would do if you handed them a mini dvd. They go crazy and they are super impressed! Place a nice video of your band on it and see how many new customers you receive at your next show!

2. Having a photograph or videoagrapher at your shows to help promote your band is a good thing. They can take pictures and or videos and upload the images or videos to your website which can boost mailing lists and a fan club! And then they may be compelled to come to your next show and bring more friends or soak in the opportunities for fame and the live music experience itself. For video or photographer outlets call PR Productions at 310-694-8350 for CALIFORNIA only. They have the best crews around but they are not cheap. Shoots start at $400 + editing.

3. That brings us to a mailing list, each visitor to your website you should be collecting their email address so you can send them useful information like when your next show is going to be.

4. Promoting your band is not easy so do your self a favor and get a good publicist to promote your band. A good one can get you in 3 to 4 magazines and newspapers in one month for free, of course you have to pay the publicist but it will be well worth it. It can range from $400 to $2000. Note you can do this part yourself if you know how to negotiate with editors.

5. Promote your band by creating a really cool website! Check out www.royacom.com to make yourself a website with a CMS system. CMS stands for Content Management system A good website will cost: starting at $1000 but it will have video, email list generators, photo section and best of all easy management. They are a little bit more then a regular website but the ROI
Or return on investment is greater then a plain website. You can change show times just like myspace and it makes it really easy for owners to manage so in the long run you save big!

6. Make a professional music video for your band or gig. This will help with promoting your band. High quality Video can be found at many locations for a crew with experience one west coast call 310-694-8350 for east coast goto the best http://suitespotnyc.com a New york production company

7. Saving the best for last Another great way to promote your band is by making a music ringtone at www.a-free-ringtone.com for example you can download a nickelback ringtone and wow free advertising everytime someone calls that person and bam there is a song on your phone. You need help making your own mp3 or polyphonic ringtone please goto www.a-free-ringtone.com By making a ringtone like nickelback you can have your song ringing all over the world!

Your goal is to continue to reach more and more locals. Develop more ways to attract people’s attention. Always have something on you to promote yourself with.

Just for example. In an area with one million people, if you are getting less than 100 people to every show, perhaps you could be doing much more to reach more of the people in the community?

Its tough out there, and you must be relentless every day to meet new people, shake hands and hand out your mini DVD discs or if you can&;t afford mini DVD discs get free business cards by click here and smile at people who are passing by you on the street and in stores when you are out shopping alone or with friends, in bars carousing. Go out and meet new people. Walk up to people, introduce yourself, Hi, my name is Scott I play at ___ ___ place on blank night. What do you do? Here is my promo disc (mini DVD) with my video or here is my business card with my website on it. You can download my mp3 ringtone (or my polyphonic ringtone) for free at this address. Hand them a card with the information on it. Note always test all information you hand out before hitting the road. Nothing is worse then a fan going home and something you handing them not working!

Have a stack of Mini DVD discs or business cards or flyers in your pocket at all times ready to hand out. Make sure on your Mini DVD, Business card or flyer you have your contact information, website, and the next local performance. You do this 20+ times per hour for 2-3 hours and then youre distributing at least 50 mini DVD discs or business cards or flyers in those 3 hours.

You then go back to your car and re-stock. Grab something refreshing to drink, munch on a a sandwich, or whatever, and move on to the next part of town, or the next gathering of people. Or go to the next live gig, the next bar, the next scene etc. and you keep it going.

Once or twice a week, you hit Kinko’s, or the copier next to your office desk and you photocopy flyers and any designs you have created for promotion of your demos, etc. Better yet think ahead and goto gotprint.com much better deals then Kinko’s. (EXAMPLE 5000 post cards for $99 full color first side!)

Sell yourself. Meet with people and sell yourself. They dont know what youre doing. And unless you sell yourself, they wont care about what youre doing. They want to care, but they depend upon YOU to make that happen. People want so badly to care about something besides there problems. They want something to believe in. Entertainment helps take them there. You can be that entertainer, that leader of willing people of all ages that helps them to believe that there just might be something in this world worth caring about. They want to listen to you, and they want you to tell them about something that really matters to you. So, stay informed and develop interests in topics that may be discussed, even debated. Maybe you are trying to make a difference in the world – one person and one performance at a time. People want to believe in this and they want to believe in you. so, get out there and make it happen.

Remember go armed for battle you would not go into a war forgetting your gun would you? Look at it this way you rather have a tank and machine gun with you when you goto war so do the same with life. Make sure you have mini dvd discs, your own ringtone songs, postcards with info, website and publicist! Good luck and most of all have fun with what you do! BLOG your experience at http://promote-band.blogspot.com Hope all this helps